Advanced Certificate in Google AdWords with Google AdSense, Online Marketing,
Online PR & E-Commerce Modules
Course Specifics
For how long does the course run?
Course
participants will have full access to the online course and subject expert
advice for one full calendar year.
What is the course fee?
$1595
When does the course start?
Enrollment is
ongoing and the course will start on July 15th, 2011. The full course
is delivered to participants within 24 hours of the course
start date Online and in a Hard Copy and CD
Rom format within 15 working days.
Is this a fully comprehensive and fully inclusive
course?
Yes. This Online Course is designed to enable participants to develop an
innovative and multi-skilled approach in planning and coordinating Google
AdWords campaigns. It offers practical and specific case study based modules
that can be applied in real world situations.
Will this course provide me with the skills to
take on and create my own Google AdWords Campaigns?
Yes. The course project is aimed at providing you with the confidence and ability to take
on and create AdWord campaigns of any nature. The course guides you through all
of the stages of developing a successful AdWords campaign which can be used as
a template for future Google Adwords campaign proposal.
Will this course help me get into the industry and
build a network of contacts?
Yes. As the course is accredited by the industry and all our subject experts are
themselves industry professionals, this provides you with direct access and
resources within the industry.
Will I have contact with industry professionals
from specialized areas?
Yes. Full support is available from our subject experts by email at the end of each
module and an ongoing basis during the course. All subject experts are
themselves Industry Professionals with many years experience.
Am I required to purchase any materials or books
for this course?
No. The course includes comprehensive notes, a course CD Rom as well as on-line
assistance from our subject experts. A folder of the entire course content is
also sent to you in hard copy to your postal address. The course is designed
to be as convenient and flexible as possible.
Assessment Process
How are we assessed?
Through
practical assignments and a final course project
Are there exams?
No. The course is centered around the practical Google AdWords Campaign which is
explained below.
Course Structure and Outline:
On commencing the course, you are
provided with a username and password with which you sign in. There is a user
guide at the very beginning explaining how to use and work your way through the
course.
The
course has been divided into 12 modules and will be evaluated by means of a
Course Project. You are given the project brief and budget at the
beginning of the course. There are 5 assignments to complete (each worth 10%)
and the final project, which is to be delivered in the form of a Google AdWords campaign pitch,
will consist of a compilation of all 5 project assignments plus the feedback
provided by the subject experts; this is worth 50%. This should then be
re-submitted, in full, once you have completed the course.
Application Process
How
do I apply for a course / what is the application process?
The course can
be booked and paid for online through our website at
the payments
page. If you have
any
additional
queries
after reading this brochure we simply ask you to contact us on 212-359-4229 or
e-mail us at info@webmarketingcoursesusa.com and ask to
be booked in for a consultation; we will then arrange a time convenient for
you.
Do
I need any previous experience or qualifications to join this course?
We
do not request any previous experience or qualifications.
When
is the deadline to apply for a course?
The
deadline for this course is July 15th, 2011.
Course Accreditation
Is this course accredited?
Yes.
This course is accredited by the Institute of Commercial Management (ICM).
Is it internationally recognized?
Yes.
It is both industry recognized and internationally accredited.
How are the Advanced Certificates awarded in terms of grades?
Successful
candidates qualify for the Advanced Certificate in Google Adwords.
The Advanced Certificate is awarded at Distinction, Credit or Pass level.
Method of Training
Method of Training/ How do we differ from others?
The
type of training we specialize in is one of Practical Skills. We use methods
such a Subject expert discussions, Practical Exercises/ Assignments, Projects,
Case Studies, etc.
Who delivers the training/ classes?
The
Web Marketing Courses maintains a panel of qualified and motivated industry
professionals, who work as a team of subject experts monitoring each student’s
progress.
Who is the course aimed at/ will it suit my needs?
Anyone
working in Online Marketing in a senior or support position or those who wish
to make a career change to Online Marketing specializing in Google Adwords
Campaigns. The course will also benefit anyone, such as a P.A., who has marketing
as part of their job specification. This course is designed to be flexible
and is therefore suitable for those who cannot attend live classes or prefer to
study at their own pace.
How quickly can I obtain my Advanced Certificate?
This Advanced Certificate Online Course can be
completed in as little as 15 weeks of enrolment. On successful completion of
this course, an Advanced Certificate will be issued by the Institute of Commercial Management
(ICM)
within 10 to 12 weeks.
