Web Marketing Courses specialize in Essence training. Our courses are the most relevant available and are continually updated to reflect the trends which are developing in the dynamic area of Web Marketing in the United States.
Our Advanced Certificate in Web Marketing course is industry accredited and Internationally recognized in over 130 countries worldwide.
How We Deliver Our Courses
Our Courses are delivered in three formats; Online through our Student Web Site, In hard copy and also on CD Rom. We also to provide;
- Continual advice and guidance from a panel of Subject Experts
- Assignment feedback within 10 working days of submission
- Query feedback within 48 hours of submission
- Student centred courses with real life case studies
Very informative with emphasis on practical skills that are useful. Would (and have) recommended this course to friends and colleagues...
Web Marketing Courses runs accredited Online Advanced Certificate Courses in
Web Marketing and Advertising,
and enrollment is flexible and ongoing.
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Web Marketing Courses runs accredited Online Postgraduate Diploma courses in
Web Marketing and Advertising
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Search Engines have revolutionized the way people look for information. It’s not all that long ago that someone looking for information about a particular topic would have to go to the local library and carry out a manual search of the books available to find what they were looking for.
The technology of search engines is constantly evolving and improving to give more relevant results in a shorter time and this course will give students the skills to;
A module on web metrics and analyzing search results is included and also a module that covers the use of sponsored advertising or Pay Per Click advertising with particular emphasis on Google AdWords and Google AdSense.
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Google AdWords, Pay Per Click Technologies and Google Analytics have emerged as Powerful Instruments in the battle to achieve Top Results in optimization of the Web.
Search Engine Optimization using Google tools and analytics are the Mechanisms employed to Promote, Publicize and Profile Websites of all kinds from personal endeavors to Big Business and Corporate sites.
The landscape of Marketing, Advertising and Public Relations has changed dramatically in the face of this exciting Development medium and now the Top Ranked Sites get the business in the global as well as local online marketplace.
This Practical Course will enable participants to develop the skills to Manage their Marketing Challenges Online using Google Adwords, Adsense, Google Analytics and Pay Per Click. The Institute of Commercial Management accredits the course.
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This course covers Advertising, introduces the participant to the power of PR and integrates both subjects through Marketing insights. In addition, candidates are given the opportunity to study the effectiveness of E-Commerce and Online Marketing in the creation and development of revolutionary Marketing strategies. The course has been developed jointly by advertising and marketing practitioners and academics. A practical case study based approach is applied to all areas of training. It is independently accredited by the Institute of Commercial Management.
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The area of Social Media and Social Networking has become hugely popular over the past number of years. Websites like Facebook and Twitter have become part of the online culture. Indeed these sites have become so popular in recent years that their terminology has already seeped into the vocabulary. The terms “To Tweet” and "Facebook Page" are now commonly used and understood.
Most of these social networking sites started out as a purely social forum where people could post details of their hobbies and interests and link up with their friends around the world. In the past few years however there has been an increased interest in the use of these sites to help market and advertise brands and products.
This course takes a very practical approach to the topic of Social Media Marketing. The first part of the course introduces the students to the concept of how Social Media websites and how they can be used in marketing. The course then focuses on ten of the most popular social media and social networking sites. These include sites that the students will be familiar with such as Facebook and Twitter and also sites such as MeetUp, Ning and Second Life that are not as well known. Assignments are included for each of these sites to allow the students to get practical experience in using the sites and the various tools and applications that are available.
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Web Marketing Courses, 1375 Broadway, Floor 11,New York, NY 10018 Phone: 212-359-4229
